Tourism Malaysia will participate in the Mekong Delta Green Tourism Week from June 27 to July 3 in Can Tho as it continues its efforts to attract more Vietnamese tourists to that country.
At the event, Tourism Malaysia will promote the 2015 Malaysia Year of Festivals (MyFest), offering travel packages to many tourist destinations.
Visitors can grab special deals on such packages from local travel agents like Fiditour, Vietravel, and TST Tourist.
There will also be mini games and fun quizzes with prizes.
The Mekong Delta Green Tourism Week is expected to draw crowds of over a million.
MyFest, themed “Endless Celebrations”, will feature 50 cultural events and festivities like Ramadhan, Malaysia Mega Sale Carnival, and the Malaysian Formula 1 Grand Prix.
The campaign is expected to attract 29.4 million tourist arrivals and see MYR89 billion (US$23.71 billion) in tourist spending this year.
Malaysia expects to welcome 275,000 Vietnamese tourists this year.